[Naritaya Fish Market - Doyo no Ushi Day] First Day of the Ox: Saturday, July 19th / Second Day of the Ox: Thursday, July 31st

2025/7/7

seasonal

Have you decided which eel you will have for this year's Day of the Ox in the summer?

This year's 'Doyo no Ushi no Hi' (Day of the Ox during the Doyo period) is the first occurrence, on July 19th (Saturday).

Second Day of the Ox (a traditional Japanese calendar day): Thursday, July 31

There will be two in July.

This year's eel from Naritaya is even better than last year's!

I can confidently recommend it!!

[Now accepting reservations]

●Ichinooushi Order period: Until July 16th (Wed)

Pick-up: from July 17th (Thursday) to July 19th (Saturday)

*The relevant period is for products that are baked and delivered directly without being frozen.

Morning-baked goods will be delivered on the 19th (Sat).

*Numbers are limited so please make your reservation early.

●Ninoushi Order period: Until July 28th (Monday)

Pick-up: July 29th (Tue) to July 31st (Thu)

●【Nadeshiko】

Its name is 'Deshiko,' which may refer to the concept of 'Nadeshiko,' symbolizing traditional Japanese femininity or the Nadeshiko flower.

"Deshiko" is a new brand of domestic eel created by the Lake Hamana Fish Farming Cooperative Association in Hamamatsu City, Shizuoka Prefecture.

It was developed to "protect the future of Lake Hamana eels" by bringing together 125 years of traditional techniques and the natural environment of Lake Hamana, the birthplace of farmed eels.

A rich, melt-in-your-mouth flavor with pronounced deliciousness and sweetness from the fat. The fat content of "Deshiko" is 27.8g, significantly higher than the 21.6g found in conventional domestic eels, indicating its rich flavor and sweetness. It offers a satisfying eating experience while maintaining a soft texture.

●Soft skin with a distinct aroma: The skin, which is likely referring to a specific type of food, does not harden easily even when cooked. It retains its softness while highlighting its aroma, allowing you to enjoy the aftertaste for a longer period of time.

The meat is soft and substantial. A notable feature of Deshiko, a type of fish, is that its flesh remains plump and tender even as it grows larger. You can enjoy both its tenderness and its hearty texture.

●Soft skin with a distinctive aroma: The Deshiko skin remains soft even when baked, retaining its softness while its fragrant quality stands out.

■ The power of the "female eel": Thick and tender, exquisite meat

The "thick and soft meat" that is the biggest feature of "Deshiko" was born from an innovative farming method using the latest technology. The key to this is the use of female eels. In fact, the gender of farmed eels is not determined at birth, and whether they are male or female is determined later by the environment in which they are raised. In conventional farming environments, the majority of eels grow up to be male, and females are rare, but the Lake Hamana Fisheries Cooperative has succeeded in raising over 90% of eels to be female by using a special soy-based feed.

The amount in circulation is still low, and it is not sold at all to the general public, but we are making it available to you as a special offer this time!!

This year, we will be able to deliver this extremely rare eel to you again, thanks to the special production process used by Kyomaru Unagi, a long-established eel maker in Numazu, Shizuoka!

Definitely eat eel to boost your stamina and get through the hot summer!

We are looking forward to your visit today 🙇‍♂️🙇‍♂️.

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