Based on the concept of "a circle of deliciousness that spreads around a bowl of freshly cooked rice," we offer food and miscellaneous goods that are particular about "authenticity."

A lifestyle focused on rice, with a wide range of products carefully selected from all over the country, rice accompaniments, seasonings, utensils and cooking utensils to brighten up your dining table, and other products to help you enjoy a rich life. It's a shop.